Lifecycle Performance Analyst

Yesterday

🇺🇸 United States – Remote

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $50k - $65k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Analyst

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Traliant

WebsiteLinkedInAll Job Openings

Custom Training Videos • Compliance • Training • eLearning • Workplace Violence Prevention

51 - 200 employees

Founded 2016

📋 Compliance

📚 Education

👥 HR Tech

Description

• Analyze & Discover: Mine Salesforce and Marketing Automation Platform (MAP) data to uncover conversion trends and identify areas to optimize performance. • Strategize & Recommend: Turn insights into action plans, recommending strategies to enhance lead flow, funnel efficiency, and customer engagement. • Collaborate & Communicate: Partner with Demand Gen, Sales, and Revenue Operations to align campaigns with data-driven goals. • Diagnose & Solve: Pinpoint inefficiencies or gaps in the customer journey and work with cross-functional teams to implement solutions. • Track & Report: Develop clear, concise reports that outline findings, opportunities, and the impact of implemented strategies.

Requirements

• Experience in a data-driven marketing or optimization role (e.g., Conversion Analyst, Marketing Analyst, or similar) • Preferred knowledge of MAPs (e.g., Pardot), and CRM (Salesforce) • Analytical mindset with the ability to translate data into actionable insights • Understanding of marketing funnels, lead lifecycle, and customer journey mapping • Excellent communication skills to present findings and recommendations to stakeholders • A proactive, problem-solving approach with a focus on continuous improvement

Benefits

• Medical, dental and vision insurance • 401K • Generous PTO, paid holidays, and paid volunteer hours • Employer paid life, short term and long term disability insurance • Paid Parental Leave • Weekends start at 3PM on Fridays • Employee Resource Groups • Discounts on entertainment • Wellness program • Pet insurance • EAP for you and your household • Company swag!