Paid Media Manager

February 6

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True North Custom

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Marketing Strategy • Custom/Branded Content • Publishing • Content Marketing • Digital Marketing

51 - 200 employees

⚕️ Healthcare Insurance

Description

• You will create and build out highly effective digital campaigns to help drive toward great outcomes for our clients • You’ll help our healthcare clients find success in engaging their community while staying on-target to achieve defined KPIs and objectives. • You will also be responsible for optimizing campaigns for performance and providing campaign insights and recommendations weekly and monthly through campaign data and reporting.

Requirements

• 3-5 years of proven in-house healthcare marketing or agency experience for healthcare clients writing ads, building, launching, optimizing, analyzing, and reporting on multi-channel paid media campaigns • Experience running multi-channel media including: Google Ads (paid search, display, YouTube, etc.), Microsoft Ads, Meta Business Manager, LinkedIn, native ads, Spotify/Pandora ads, TikTok ads, OTT • Experience in outlining reports to showcase campaign data effectively to clients (Look Studio experience a plus) • Experience in outlining media plans for multi-channel campaigns • Experience in setting up conversion tracking through Google Tag Manager and Analytics • Experience recommending and implementing adjustments to strategy and/or changes to campaign components to enhance results (example A/B testing) • Experience with conversion landing page tools • Experience with email platforms • Proficient at conducting keyword research for paid search and organic search • Knowledge of SEO tactics like running audits, on-page optimizations and structured data/schema markups • Knowledge of local SEO tactics like Google My Business optimizations and listings management • Has knowledge and technical understanding of channel-specific terminology for paid digital media, SEO, marketing automation, tracking and analytics, email marketing, and social media • Google Ads and Analytics certifications

Benefits

• Competitive compensation and benefits package inclusive of maternity/paternity leave • 100% remote work • Unlimited PTO and sick time • A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication • A collaborative environment that fosters mutual respect and enhanced results • Cultivation of each team member’s talent and leadership abilities through continuing education and a commitment to offering opportunities for internal career growth.