Paid Media Manager

6 days ago

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True North Custom

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True North Custom is a full-service marketing agency specializing in healthcare marketing. They provide digital and content marketing services, including brand strategy, HIPAA-compliant marketing, and healthcare SEO. True North Custom helps healthcare organizations drive engagement through digital strategies and customized solutions like healthcare blog strategies, direct mail offerings, and custom publishing. The agency is experienced in creating strategic marketing plans that connect with healthcare consumers at the right time, enhancing patient engagement, and amplifying brand awareness across various healthcare sectors. With a focus on compliance and tailored strategies, they deliver growth and well-being for their healthcare clients.

Marketing Strategy • Custom/Branded Content • Publishing • Content Marketing • Digital Marketing

51 - 200 employees

⚕️ Healthcare Insurance

📋 Description

• You really love the world of digital marketing. • You enjoy using ads to capture and retain consumer attention online and you’re passionate about using that power to help businesses reach their audiences in meaningful ways. • If you love running paid media campaigns and are a data geek that thrives on generating quality leads for their clients. • You will create and build out highly effective digital campaigns to help drive toward great outcomes for our clients. • You’ll help our healthcare clients find success in engaging their community while staying on-target to achieve defined KPIs and objectives. • You will also be responsible for optimizing campaigns for performance and providing campaign insights and recommendations weekly and monthly through campaign data and reporting.

🎯 Requirements

• 4-6 years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 2 years in the healthcare industry. • Advanced experience in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms • Understanding of the healthcare marketing landscape. • Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers • Experience in campaign data analysis and storytelling. • Proven ability to develop and implement successful lead generation strategies. • Experience with conversion tracking and an understanding of attribution modeling. • Experience in A/B testing and optimization techniques. • Excellent communication, presentation, and interpersonal skills. • Ability to work independently and as part of a team in a fast-paced, remote agency environment.

🏖️ Benefits

• 100% remote work environment • Medical, Dental, and Vision • Group basic Life insurance • Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD) • Semi-monthly pay periods • Unlimited PTO and Unlimited Sick time • 401(k) • 9 Paid company observed holidays • 12 weeks paid maternity leave