Paid Media Specialist

February 6

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True North Custom

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Marketing Strategy • Custom/Branded Content • Publishing • Content Marketing • Digital Marketing

51 - 200 employees

⚕️ Healthcare Insurance

Description

• Assist the senior team in creating and building out highly effective digital campaigns • Help healthcare clients find success in engaging their community and achieving defined KPIs and objectives • Provide campaign insights and recommendations weekly and monthly through campaign data and reporting

Requirements

• 2-3 years of proven experience writing ads, building, launching, optimizing, analyzing, and reporting on multi-channel paid media campaigns • Experience running media including: Google Ads (paid search, display, YouTube, etc.), Microsoft Ads, Meta Business Manager, LinkedIn, native ads, Spotify/Pandora ads, TikTok ads, OTT • Experience in reporting to showcase campaign data effectively to clients • Experience in setting up conversion tracking through Google Tag Manager and Analytics • Experience in recommending and implementing adjustments to campaign components to enhance results (example A/B testing) • Experience with conversion landing page tools • Google Ads and Analytics certifications are a plus

Benefits

• Competitive compensation and benefits package inclusive of maternity/paternity leave • 100% remote work • Unlimited PTO and sick time • A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication • A collaborative environment that fosters mutual respect and enhanced results • Cultivation of each team member’s talent and leadership abilities through continuing education and a commitment to offering opportunities for internal career growth