Director of Marketing

April 8

Apply Now

Receive Emails with Similar Jobs

Rockstar

WebsiteLinkedInAll Job Openings

Rockstar is a full-service recruitment company that leverages a blend of human expertise and artificial intelligence to help businesses hire better and faster at a lower cost. They offer a comprehensive recruitment service for less than $1,500 per role by providing access to a large talent database, fast and efficient candidate reviews, and human screening. Their proprietary AI enables the review of thousands of applications to quickly match candidates to job descriptions, while custom screening calls are conducted by recruiters in the US, UK, or Australia. Rockstar supports hiring across a wide range of professional roles, including sales, marketing, strategy, product, business operations, analytics, data science, software development, infrastructure, finance, and accounting. This flexible approach allows companies to meet strong candidates without long-term commitments, making it a cost-effective solution for teams of all sizes.

2 - 10 employees

🎯 Recruitment

👥 HR Tech

🤖 Artificial Intelligence

📋 Description

• Rockstar is recruiting for a mission-driven company dedicated to expanding equity in education by providing affordable student loans to high-achieving students. • This client addresses financial constraints that hinder educational attainment, contributing to the annual dropout of four million college students. • In this role, the selected candidate will help grow the mission and the business, increasing access to education. • The company is looking for a creative, analytical, intelligent, and fun marketing leader to drive growth and brand awareness. • The ideal candidate will have hands-on experience managing and optimizing SEM/SEO, email marketing, referral partnerships, social media, and school-based sales. • Beyond strategy, the candidate will be actively involved in execution—designing compelling collateral, developing pitch decks, managing website updates, and crafting campaigns that amplify the brand. • The candidate will bring structure and discipline to the marketing function while embracing the fast-paced, adaptable nature of a startup. • Leverage data-driven marketing techniques to optimize funnel conversion rates and manage customer acquisition costs (CAC). • Create and implement a comprehensive marketing strategy to grow loan originations and enhance brand positioning in the student lending market. • Establish key performance indicators (KPIs) and analyze marketing data to assess campaign effectiveness and make data-driven enhancements.

🎯 Requirements

• 7+ years of experience in direct-to-consumer marketing, preferably in fintech, consumer lending, or financial services. • Strong basis in growth first principles like conversion rate optimization, usability testing, funnel optimization, etc. • Sound analytical mindset with expertise in marketing analytics, A/B testing, and data interpretation. • Thorough understanding of consumer lending products, customer journeys, and regulatory considerations in financial marketing. • In-depth growth expertise across most topics within paid search, SEO, and retention engineering. • Proven track record of executing successful performance marketing and customer acquisition strategies.

🏖️ Benefits

• Health, dental, and vision coverage • Health Savings Account (HSA) or Flexible Spending Account (FSA) • 401k participation • Access to counseling, therapy, and other Employee Assistance Programs • Generous PTO policy • Holidays: 15 Paid company-recognized holidays • Work-from-home environment • Every year, one paid day for professional development and one to give back through volunteering