Product Marketing Director

October 30

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Workiva

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Government Reporting • Internal Controls • Section 16 • SEDAR Reporting • SOX

1001 - 5000

💰 $689.3k Venture Round on 2014-10

Description

• Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals • Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions • Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline • Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools • Develop product positioning and complete competitive analysis • Consult with customers in partnership with Product Management and Sales to explore product and market opportunities • Identify key functional, ecosystem, and operational requirements to serve the targeted market better • Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities • Become an influencer through thought leadership exposure and speaking engagements across industry associations

Requirements

• Bachelor’s Degree in marketing or related field • 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales • Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred • Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics • Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success • Strategic mindset with the ability to derive insights from data for decision-making. • Proven ability to innovate and optimize business-driving strategies • Exceptional listening, communication, and program management skills

Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package