Director of Marketing

7 hours ago

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Chipply

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Web Stores • E-Commerce Platform • Online Storebuilding • Team Stores • Corporate Stores

11 - 50

Description

• About the Role • Our team is growing, and we want to add our first Director of Marketing to establish and lead our marketing efforts! • Reporting to the CEO, this is a unique opportunity to build the marketing function at Chipply from the ground up. • The Director of Marketing will partner with our leadership team to create and execute an impactful, results-oriented marketing strategy to support our continued growth. • This leader will ensure that projects are delivered per estimates successfully and repeatedly. • This leader will lead, mentor, and manage the current marketing team of two, fostering a collaborative and high-performance environment. • This role presents an exciting opportunity to shape the company’s marketing strategy, enhance its market position, and contribute to its overall success. • Responsibilities and Duties: • Develop and execute a comprehensive marketing strategy encompassing traditional/offline and digital channels, including social and email. • Collaborate closely with other stakeholders to ensure all marketing efforts align with business objectives and deliver measurable results. • Maintain and enhance the company’s brand strategy, voice, and image through consistent messaging, creative campaigns, and compelling content. • Manage and optimize digital marketing channels, including organic search, paid search, email, organic social, paid social, and more, to drive customer engagement and lead generation. • Create case studies and other marketing materials to support customer engagement efforts across all customer types. • Stay up-to-date on industry trends, competitor activity, and customer needs to identify growth opportunities. • Oversee internal and external communications, including industry publications and press releases. • Oversee and assist with executing key marketing tasks, such as website management, event material preparation, email campaigns, webinars, print ads, social media, and blog content. • Proactively monitor marketing KPIs and adjust strategies as needed. • Act as a brand ambassador and ensure consistency in messaging and visual identity across all marketing platforms. • Lead, mentor, and inspire other Marketing team members to achieve their best performance, deliver exceptional results, and meet their goals. Develop staff training programs, hold regular 1-on-1s, and participate in quarterly employee engagement discussions. Recruit and hire as needed.

Requirements

• 7+ years of proven Marketing experience, including 3+ years of marketing leadership • BS/BA in Marketing or a related field of study; MBA a plus • Experience in SaaS but not required • Ability to travel to the Chipply office, especially early on, to develop a deep understanding of Chipply’s culture, brand, and customer impact • Proven track record of developing and executing successful marketing campaigns that drive measurable results. • Strong knowledge of digital marketing strategies, tools (e.g., HubSpot), and best practices. • Excellent communication and collaboration skills, with the ability to work across departments and with external partners. • Experience with marketing analytics tools (e.g., Google Analytics) and the ability to translate data into actionable insights. • Creative and strategic thinker with a hands-on approach to problem-solving. • You have a passion for marketing and enjoy both strategy and execution. • You are highly organized and able to juggle multiple projects simultaneously. • You thrive in a startup-like environment where you can build something from the ground up. • You are data-driven and enjoy using metrics to measure success and inform future strategies. • You are a strong communicator and collaborator, and you enjoy working with cross-functional teams to achieve common goals. • You have a growth mindset and are always seeking new opportunities for learning and development.