Social Media Specialist

November 14

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Description

• About Twine • We're a thriving ecosystem of top-tier freelancers from around the world. • Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. • With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing. • Our Mission • At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. • Traditional freelance platforms often fall short when it comes to scalability and diversity. • That's where we shine. • Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. • Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours. • About the Role • A boutique charcuterie and catering business is seeking a mid-level social media specialist to develop and implement growth strategies for their Instagram presence. • The project focuses on increasing brand visibility, follower count, and engagement rates through targeted social media optimization. • Responsibilities: • Audit current Instagram presence and performance • Develop actionable growth strategy • Create content calendar recommendations • Optimize profile layout and bio • Provide hashtag strategy for maximum reach

Requirements

• Proven track record of Instagram growth strategies • Experience with food/beverage/hospitality accounts • Understanding of Instagram's latest features and algorithms • Knowledge of social media analytics and metrics • Strong visual aesthetic sense for food content • Experience with engagement optimization • Understanding of local food scene dynamics