Associate Director - US Marketing, Gene Therapy

December 11

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Ultragenyx

WebsiteLinkedInAll Job Openings

rare disease • ultra-rare disease

501 - 1000 employees

Founded 2010

🧬 Biotechnology

💊 Pharmaceuticals

Description

• Lead promotional programs and develop resources for HCPs and patients in the preparation and execution of successful product launches • Work closely with the Marketing Lead and National Sales Director to support a successful launch platform • Develop and support US marketing initiatives, monitors the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake • Closely collaborate with Digital Lead to ensure the execution of non-personal promotion activities support and align to brand strategy • Work closely with Marketing Director to develop short- and long-term strategic plans for pre-launch and launch products • Manage HCP and patient congress/conferences – disease state and branded content in collaboration with the event management team, including messaging, booth design and coordinating onsite materials and field training • Develop and lead promotional speaker bureau including agency oversight, speaker management, and content creation to support brand strategy • Cultivate strong relationship with cross functional teams, including Medical Affairs, Commercial field organization, Training, Patient Services, Legal, Compliance, Regulatory Affairs, & Patient Advocacy to identify best practices and uncover need/trends for real time modification to enhance impact of campaign • Primary contact with MRC (Medical, Regulatory, Legal) team and multiple agencies/vendors to ensure projects are completed on time and within budget scope • Manage all assigned promotional activities within corporate and industry guidelines for ethics and compliance

Requirements

• BA/BS degree or equivalent life-sciences qualification required. MBA preferred • Minimum 7+ years of marketing and sales experience, with at least 5 years in marketing, in the biopharmaceutical industry. At least 2 years of experience in rare/ultra-rare disease, experience with Metabolic Genetics and Gene Therapy highly desirable. Prior product launch experience preferred • Successful candidates will have a proven ability to work in a multidisciplinary team with a high degree of collaborations, a strong patient focus and an understanding of U.S. patient access challenges • Strong command of analytical and market research techniques with a proven ability to interpret market insights to help guide strategic direction and prioritize tactics • Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics • Proven experience working with and managing external partners, including Advertising and Communications agencies • Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts and ensure flawless execution • Proven ability to communicate complex scientific and clinical concepts to HCP and patient audience • Excellent public presentation skills, written communication and listening skills • This position will require a up to 30% travel in the US and periodic visits to Brisbane, CA office

Benefits

• Generous vacation time and public holidays observed by the company • Volunteer days • Long term incentive and Employee stock purchase plans or equivalent offerings • Employee wellbeing benefits • Fitness reimbursement • Tuition sponsoring • Professional development plans