Content Marketing Manager, Games

September 7

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Unity

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Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content$1. .$1

5001 - 10000

Description

• Work closely with the Product Marketing, Product, Growth Marketing, and Communications teams, among others, to develop and execute the content strategy for integrated growth marketing campaigns • Craft a rich, continuous pipeline of compelling content to support go-to-market strategy, generate leads, and drive conversion. Your content will be used in multiple touchpoints across the user journey, and can include case studies, industry reports, ebooks, ads, webinars, videos, blog posts, emails, etc. • Lead and manage content creation for integrated marketing programs; write your own content on an everyday basis, develop and publish web/blog content via a CMS, monitor its performance, and optimize based on data • Own the pipeline of customer references and those relationships. Create customer story content that supports growth marketing campaign goals and product messaging • Translate complex technical topics into simple, high-impact concepts for mostly professional game development user persond

Requirements

• Excellent written and spoken communication/presentation skills • Experience marketing complex, technical B2B products or services with demonstrated ability to create content that performs • Proven ability to write long-form content on time that fits with brand style and tone and aligns with overall marketing narrative and storytelling • Capacity to build thoughtful, strategic, and actionable plans to completion, even in the presence of ambiguity; self-motivated and results-driven with excellent time management and prioritization skills • An open, learning mindset driven by curiosity, empathy, and a drive for self-development • Ability to rapidly grasp complex technical details across a wide spectrum of game-related technology domains • Background in or experience writing for software developers or other technical personae • Background or experience in gaming studio or graphics