marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising
2 days ago
marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising
• Unlock Health connects healthcare providers with the right data-driven marketing insights. • The Senior Director, Analytics leads analytics development in a healthcare agency. • This role involves delivering insights, managing analytical teams, and supporting key program areas. • It requires significant experience in healthcare consulting and analytics, along with personnel management skills.
• 5+ years’ experience in healthcare consulting and analytics, with experience building analytic solution and performing analysis with those solutions • Significant experience using common analytic solutions platforms and software, including SQL, R, Python, and BI Tools (such as Tableau, Looker, Marketing Cloud Intelligence, etc.) • Familiar with data tools such as Simmons, MRI, Mosaic, NRC, and Alteryx • Experience architecting data structures for analytic efforts • Familiar with digital Analytics Tools, including: • Web Analytics - Google Analytics 4, Adobe Omniture • SEO/SEM Tools – SEMRush, Moz • Ability to build and pull reporting in platforms such as: • CRM - Salesforce and Microsoft Dynamics • MAP - Hubspot, Pardot, Marketo, etc. • ESP - Mailchimp, Emma, etc. • Call Tracking Systems • Ability to quickly learn and grasp new tools • Ability to present data visually and verbally to internal teams and clients • Prior personnel management experience • Knowledge of full funnel marketing tactics and purposes • Detail-oriented and highly organized • Ability to juggle multiple projects simultaneously • Ability to work independently • Interpersonal skills to interface with team members throughout agency • Ability to turn general questions into specific data-driven answers • Passion to continually absorb, learn, evolve and teach in the fast-changing marketing/analytics space • Healthcare experience required • Consulting experience required
• Competitive Salary • Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program
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