Braintrust
Braintrust is the first decentralized Web3 talent network that connects skilled, vetted knowledge workers with the world’s leading companies. The community that relies on Braintrust to find work are the same people who own and build it, ensuring the network always serves the needs of its users, instead of a centrally-controlled corporation. And because the community of knowledge workers and contributors earns ownership and control of Braintrust through its native BTRST token for their contributions to the network and its growth, new Talent and jobs have participated in the network at record speeds.
engineering • recruiting • talent • design
11 - 50 employees
Demand Generation Manager
February 15
Braintrust
Braintrust is the first decentralized Web3 talent network that connects skilled, vetted knowledge workers with the world’s leading companies. The community that relies on Braintrust to find work are the same people who own and build it, ensuring the network always serves the needs of its users, instead of a centrally-controlled corporation. And because the community of knowledge workers and contributors earns ownership and control of Braintrust through its native BTRST token for their contributions to the network and its growth, new Talent and jobs have participated in the network at record speeds.
engineering • recruiting • talent • design
11 - 50 employees
📋 Description
Develop and execute a comprehensive demand generation strategy to drive awareness, engagement, and pipeline growth. Design and optimize multi-channel strategy for both PLG (organic traffic, paid search, growth) and sales-led channels (Paid Social, Email, Field, Webinars). Track, analyze, and report on key demand generation metrics, using data to inform strategy and optimize ROI. Own website optimizations and content development to increase organic traffic, improve user journeys, and boost conversion rates for sign-ups and MQLs. Partner with sales and product marketing teams to align on messaging and optimize funnel performance. Nurture programs and create sales enablement assets to guide prospects through the buyer journey.
🎯 Requirements
5-10 years of experience in demand generation, growth marketing, or B2B marketing. Proven success in building and scaling demand generation programs that drive measurable revenue impact. Expertise in high-quality list building and targeting, paid acquisition, email marketing, content marketing, and conversion optimization. Fluent in customer marketing strategies to cultivate reference customers and drive advocacy. Highly analytical and results-oriented, with a strong focus on ROI and metrics-driven decision-making. Self-starter with a bias for action and ability to thrive in an autonomous, fast-paced environment.
🏖️ Benefits
Medical, dental, and vision insurance Daily lunch, snacks, and beverages Flexible time off Competitive salary and equity AI Stipend
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