Demand Generation Marketing Manager

Yesterday

Apply Now

Receive Emails with Similar Jobs

Cobalt

WebsiteLinkedInAll Job Openings

Web security • Vulnerability management • Application security • Web Application Security • Mobile Application Security

201 - 500 employees

🔐 Security

☁️ SaaS

Description

• Develop and execute integrated marketing plans closely with demand gen and sales, aligned to company growth objectives and new customer acquisition. • Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, retargeting, and content syndication that generates a consistent flow of marketing qualified leads. • Be accountable for regional demand generation goals (MQLs, PQOs, SQOs) and lead flow to ensure lead volume and funnel efficiencies are optimized and aligned with pipeline goals. • Develop conversion optimization strategies to drive pre-qual apps into sales qual apps and closed-won. • Own the content for campaigns, including reports, eBooks, white papers, infographics, promotional offers, and more. • Leverage account-based marketing and selling tactics as an efficient way to drive demand. • Develop programs to nurture leads and deliver them to the sales/lead development team. • Own enablement of the sales development representatives for your regional campaigns and track lead follow-up for leads in your region. • Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions. • Work closely with Product Marketing to identify additional assets and content required for effective local demand-generation programs to support the buyer's journey. • Monitor regional marketing plan metrics; incorporate learnings into programs.

Requirements

• A minimum of 8 years of marketing experience with a focus on demand generation or regional marketing, ideally within a B2B technology or cybersecurity environment. • Experience planning and executing field marketing strategies and events. • Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement. • Deep understanding of the demand waterfall and conversion optimization strategies. • Strong sense of accountability and ownership, an ability to manage your programs and communicate your results back to the organization. • Strong cross-functional team/project management, interpersonal, and influencing skills. • Strong analytical skills and the ability to interpret data to derive actionable insights that drive campaign optimization and improve lead-generation outcomes. • Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content. • Excellent organizational skills, demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment. • Experience utilizing Salesforce, 6sense, and other CRM/automation tools required. • Proficiency in HubSpot and Asana is required.

Benefits

• Competitive compensation and attractive equity plan. • 401(k) program (US) or pension (EU). • Medical, dental, vision, and life insurance (US) or statutory healthcare (EU). • Stipends for wellness, work-from-home equipment & wifi, learning & development. • Flexible, generous paid time off and paid leave.