Demand Generation Programs Manager

December 12

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WatchGuard Technologies

WebsiteLinkedInAll Job Openings

unified threat management appliances • next-generation firewall • web security • cybersecurity • network security

1001 - 5000 employees

Founded 1996

🔒 Cybersecurity

🔐 Security

🏢 Enterprise

Description

• WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. • The Demand Generation Programs Manager is a critical role in the development, execution, and optimization of WatchGuard’s digital marketing and go-to-market strategy. • This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead the team responsible for the execution and optimization of this strategy as well. • The Demand Generation Programs Manager will work closely with other members of the marketing organization. • This role will ensure alignment between the content and campaigns created by the product and channel marketing teams and the go-to-market strategy that will be leveraged by field to drive pipeline. • The Demand Generation Programs Manager is responsible for managing third party vendors, as well as working with marketing and sales operations on the reporting of the performance of programs, channels and tactics to drive optimization.

Requirements

• Minimum of 7 years prior experience in marketing or channel marketing • Prior experience with technology, cybersecurity solutions is a plus • Experience developing and implementing digital demand generation plans that include measurements of success • Sharp marketing skills in building creative and effective presentations, emails, webinars, and other assets • Proven ability to meet deadlines under pressure and ability to work on in a dynamic environment. • Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork, and passion • Strong project management skills • Ability to build relationships with peers, resellers and customers • Excellent written and verbal skills, proven effective communication skills • Experience with ABX tools, database management, marketing operations (Marketo) and CRM (Salesforce) tools

Benefits

• Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two. • Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance • Healthcare FSA • FSA with employer contribution • 13 holidays, including a floating holiday, Juneteenth, and your birthday • 15 days of paid annual leave • 9 days of paid sick time • Paid parental leave • 401(k) with employer match • Education assistance program • Dependent Care FSA match • Adoption assistance • Fertility care support • Backup care for family and pets • A growing network of employee resource groups • Employee referral program • Virtual boot camp • Employee Assistance Program