Senior Growth Marketing Manager

February 2

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Staffing • Team Building • User Experience • Career Coaching • Training

2 - 10

Description

• Develop, implement, and continuously optimize lead gen-focused paid media and email automation strategies • Determine the optimal way to allocate budget across media channels (new and existing), campaigns, objectives, and ad units • Collaborate with Sales to develop an annual marketing promotion calendar, dutifully considering both seasonal and evergreen promotions • Rigorously analyze website analytics to understand the strengths & weaknesses of our marketing site and ensure we are constantly testing new ways to optimize conversion rate • Collaborate with content & design stakeholders on ad creative, email content, website assets, and other critical deliverables, providing detailed briefs and strategic feedback • Deliver monthly reports that show how we're performing to plan, identify key performance drivers, and propose new opportunities based on deep analysis and channel expertise

Requirements

• 6+ years of marketing experience in B2B SaaS, with a significant portion in lead generation or growth roles • Experience running and maintaining paid media campaigns, email automation, and website conversion rate experiments • Demonstrated track record of growing an inbound pipeline with quality leads who convert into customers • Deep knowledge of marketing and business analytics and the ability to configure/pull insightful reports independently • Experience with budget planning, forecasting, and optimizing for cost-per-action targets • An experienced point of view on how content/creative and messaging impacts performance and the ability to clearly articulate that point of view to writers & designers • Proven success in roles where you were largely or solely responsible for hitting goals • Preference may be given to applicants with: - Experience working at a startup (preferably under 50 employees) - Experience working closely with members of a sales team - Experience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)

Benefits

• Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D) • Unlimited PTO • 401k (with matching) • Commuter Benefits ($100/mo) • WFH Flexibility (depending on tenure and target hitting) • Passionate, caring, and enthusiastic coworkers