Senior Manager - Growth Marketing

August 20

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Vasion

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Vasion enables organizations to digitize content and automate workflows to drive compliance, scalability, and accountability$1. .$1

Enterprise Document Management • Regulatory Compliance • Workflow and process automation • Imaging • MaxxDocs

201 - 500

Description

• Own the demand gen motions for sales-assisted upsells and cross-sells; collaborate cross-functionally to build seamless data-driven hand-offs and re-engagement demand generation experiences. • Align the growth marketing roadmap with Product, Customer Success, PMM, Demand Generation, and EMEA/APAC teams to consistently scale efforts and support innovation. • Analyze diverse data sources by partnering with Product and BizOps to create highly targeted segments for improved campaign performance, personalized communications and dedicated campaigns. • Champion customer-first initiatives, ensuring best-in-class customer experiences with clear, measurable outcomes. • Spearhead customer lifecycle campaigns to continue to educate customers and guide in product implementation. • Own and refine orchestrated omni-channel flows using audience-based and behavior-based segmentation. • Embrace an ownership mindset while delivering remarkable results.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field • 8-10+ years of experience in Marketing • 3-5 years of related experience in campaign management, demand generation, or lifecycle marketing • 3+ years of experience as a manager of people, leading employees and teams • Experience leading customer campaigns end to end, with knowledge of audience, messaging, positioning, targeting, segmentation strategies, and campaign analysis • Proactive and highly organized with the ability, able to juggle multiple tasks simultaneously and meet tight deadlines • Experience working as a Project Manager or within the field of Project Management • Experience working closely with a sales department, customer success and Account Executives • Excellent written and verbal communication skills • You are a team player, able to contribute positively to our unique company culture and work well with others • Ability to think strategically and analytically to evaluate marketing campaigns. • You have an optimistic and positive attitude

Benefits

• Flexible work environment • Discretionary vacation bonus • Flexible paid time off • Paid parental leave • Competitive pay • A full suite of traditional benefits • Training/Advancement opportunities • 401k with company-match • Mental health wellness support • Financial wellness education • Company-contributed HSA • Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc. • Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch