Verato
Identity Matching and Correlation • MDM (Master Data Management) • HIE (Health Information Exchange) • MPI (Master Patient Index) • SaaS (Software-as-a-Service) and Cloud
Marketing Specialist
5 days ago
Verato
Identity Matching and Correlation • MDM (Master Data Management) • HIE (Health Information Exchange) • MPI (Master Patient Index) • SaaS (Software-as-a-Service) and Cloud
Description
• Manage digital programs with direction from leadership, including website updates, social media, and paid digital • Adapt messaging and program content to create copy for digital initiatives • Understand SEO and PPC best practices • Track, measure, and optimize programs for high engagement and performance improvements • Assist with demand generation programs as needed • Work with cross-functional teams like marketing operations, creative services, and demand generation to align efforts with overall programs
Requirements
• Bachelor's degree in a related field • 2+ years of experience in demand generation, preferably in tech marketing • Experience in WordPress, Google Analytics, Salesforce, and/or Marketo preferred • Demonstrated ability to follow through on programs with an attention to detail • Revenue-driven mindset, ensuring programs deliver results
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