Veriday
Veriday is a customer engagement and financial services technology (fintech) company specializing in products and solutions that transform customer experiences. Veriday's flagship product, Digital Agent, is an innovative customer engagement platform built for financial services firms. Digital Agent reflects deep knowledge of advice based sales and marketing challenges while satisfying customer needs for human connections backed by reliable brands. Combining market leading content distribution with personalized engagement, Digital Agent creates great customer engagement while effectively managing compliance and branding challenges.
Solution architecture and software development • Intranets, Extranets, Content Management Systems, Customer Experience • Redefining customer engagement in Financial Services • Digital marketing for Financial Services
51 - 200 employees
Marketing Manager
March 1
Veriday
Veriday is a customer engagement and financial services technology (fintech) company specializing in products and solutions that transform customer experiences. Veriday's flagship product, Digital Agent, is an innovative customer engagement platform built for financial services firms. Digital Agent reflects deep knowledge of advice based sales and marketing challenges while satisfying customer needs for human connections backed by reliable brands. Combining market leading content distribution with personalized engagement, Digital Agent creates great customer engagement while effectively managing compliance and branding challenges.
Solution architecture and software development • Intranets, Extranets, Content Management Systems, Customer Experience • Redefining customer engagement in Financial Services • Digital marketing for Financial Services
51 - 200 employees
📋 Description
• Veriday is looking for a strategic and results-driven Marketing Manager with expertise in IT Services lead generation. • Drive lead generation through strategic digital marketing campaigns while maintaining Veriday’s brand integrity. • Conduct market research, implement effective digital marketing strategies, collaborate with the sales team, direct the marketing team, and create compelling content. • Provide a comprehensive LeadGen strategy utilizing various sources, including digital marketing strategies, professional networking platforms, and tradeshows. • Determine optimal ad and social media content placements to reach target audiences effectively. • Design and execute targeted email campaigns using CRM tools to nurture leads and engage prospects. • Develop and maintain website landing pages aimed at boosting brand awareness and facilitating lead conversion.
🎯 Requirements
• Bachelor's degree in Marketing, Digital Marketing, Business, Web Development, or a related field that supports the execution and maintenance of targeted marketing content. • At least 1 year of experience designing and implementing B2B lead generation campaigns for an IT services company. • 5 years in a diverse marketing role targeting the North American market, with demonstrated contributions in content management, lead generation, CRM management, and data analysis. • Proficiency with tools such as Google Analytics, Google Ads, LinkedIn Ads, social media platforms, SEO practices, and email nurture campaigns is essential. • Demonstrated experience with lead generation automation using ML, AI, or another equivalent solution. • Proven ability to analyze data to adapt programs and strategies. • A hands-on leader who can direct and contribute to a variety of marketing activities, including content, project, and program management. • Key Skills: Data Analysis, CRM Management, Marketing Program Management, Content Creation and Editing, Proven Digital Strategies for Lead Generation, Experience with B2B Marketing Campaigns
🏖️ Benefits
• Comprehensive benefits overseen by our HR team. • Opportunities for remote work arrangements. • Access to learning resources and mentorship programs to support your career growth. • A workplace that values diversity and fosters a sense of belonging. • An environment that encourages agility, flexibility, and autonomy in your role. • A dynamic and fun-filled workplace that promotes a healthy work-life balance.
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