Marketing Manager - Lead Generation

March 12

Apply Now

Receive Emails with Similar Jobs

Veriday

WebsiteLinkedInAll Job Openings

Veriday is a customer engagement and financial services technology (fintech) company specializing in products and solutions that transform customer experiences. Veriday's flagship product, Digital Agent, is an innovative customer engagement platform built for financial services firms. Digital Agent reflects deep knowledge of advice based sales and marketing challenges while satisfying customer needs for human connections backed by reliable brands. Combining market leading content distribution with personalized engagement, Digital Agent creates great customer engagement while effectively managing compliance and branding challenges.

Solution architecture and software development • Intranets, Extranets, Content Management Systems, Customer Experience • Redefining customer engagement in Financial Services • Digital marketing for Financial Services

51 - 200 employees

📋 Description

• Drive lead generation through strategic digital marketing campaigns while maintaining Veriday’s brand integrity. • Conduct market research, implement effective digital marketing strategies, and collaborate with the sales team. • Create compelling content to support campaign success, all aimed at generating high-quality leads. • Monitor digital traffic and social media metrics using tools like Google Analytics. • Oversee both organic and paid SEO efforts to ensure the Veriday website achieves optimal search engine rankings.

🎯 Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Web Development, or a related field. • At least 1 year of experience designing and implementing B2B lead generation campaigns for an IT services company. • 5 years in a diverse marketing role targeting the North American market. • Proficiency with tools such as Google Analytics, Google Ads, LinkedIn Ads. • Demonstrated experience with lead generation automation using ML, AI, or another equivalent solution. • Proven ability to analyze data to adapt programs and strategies. • A hands-on leader who can direct and contribute to a variety of marketing activities.

🏖️ Benefits

• Comprehensive benefits overseen by our HR team. • Opportunities for remote work arrangements. • Access to learning resources and mentorship programs to support your career growth. • A workplace that values diversity and fosters a sense of belonging. • An environment that encourages agility, flexibility, and autonomy in your role. • A dynamic and fun-filled workplace that promotes a healthy work-life balance.