Product Marketing Manager

6 days ago

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Vidyard

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Video Analytics • Video Hosting • Video Sales Enablement • Video for Sales • Internal Communications Video

201 - 500

💰 $15M Debt Financing on 2019-12

Description

• Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team. • You will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win. • Collaborate closely with the product, sales, and customer success teams to ensure product positioning aligns with customer needs.

Requirements

• 4+ years of experience in product marketing, preferably within the B2B SaaS industry. • Strong ability to develop product positioning and messaging that resonates with target customers. • Experience working closely with sales and R&D teams to deliver sales enablement materials and tools. • Knowledge of marketing automation, CRM and sales engagement tools. • Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies. • Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments. • Ability to prioritize and manage multiple tasks and projects in a fast-paced environment. • Understanding of digital marketing and growth strategies. • Experience with both product-led and sales-led go-to-market approaches is a plus. • Flexibility and adaptability to change, with strong problem-solving skills.

Benefits

• Competitive pay • Comprehensive, flexible benefits on day one • Wellness allowance to spend on what's important to you • Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life • Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage* • Allowance to support your ongoing growth and development • Parental leave top-up • Paid volunteer hours • Employee resource groups to empower and drive change at Vidyard and in our communities • RRSP match • Stock options • Flexible holiday program • Home office stipend • Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.