Senior Manager, Brand Marketing

8 hours ago

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Vidyard

WebsiteLinkedInAll Job Openings

Video Analytics • Video Hosting • Video Sales Enablement • Video for Sales • Internal Communications Video

201 - 500

💰 $15M Debt Financing on 2019-12

Description

• Vidyard is the video platform built for business. • Sales reps, marketers, and corporate communicators use Vidyard to record and share videos. • This remote role is responsible for leading and executing the company’s brand strategy. • The Brand team includes a creative lead, video producer, designer, content manager, and external agencies. • Develop and execute marketing strategies for brand growth, go-to-market campaigns, and content. • Collaborate on go-to-market strategies for new product launches and major marketing initiatives.

Requirements

• 8+ years of content and brand marketing experience, in the B2B SaaS industry, with a proven track record of leading successful brand initiatives to drive growth • 3+ years of experience managing a cross-functional team and external resources (agencies, contractors), with strong leadership and project management skills. • Demonstrated ability to develop and execute strategic marketing plans that drive growth and brand awareness. • Experience leading go-to-market campaigns and content development initiatives and strong understanding of social media best practices • Experience working with PR, creative, and social agencies to deliver impactful campaigns • Ability to track and measure brand performance, setting clear expectations for your team and hold them accountable to performance • Excellent storytelling, verbal, and written communication skills, with the ability to convey brand value across different formats; confident presenting to an executive audience

Benefits

• Competitive pay • Comprehensive, flexible benefits on day one • Wellness allowance to spend on what's important to you • Flexible hours + unlimited vacation + programs to support travel while working, enabling you to live your best life • Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage* • Allowance to support your ongoing growth and development • Parental leave top-up • Paid volunteer hours • Employee resource groups to empower and drive change at Vidyard and in our communities • RRSP match • Stock options • Flexible holiday program • Home office stipend • Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.