Marketing Analytics Manager
20 hours ago
Description
• VRIFY seeks a highly skilled Marketing Analytics Manager to drive the success of our marketing efforts through advanced data analysis, predictive modelling, and strategic insights. • Collaborate closely with marketing, sales, and product teams to ensure that AI-driven insights are at the heart of our decision-making processes. • Develop and maintain interactive marketing dashboards, conduct comprehensive campaign performance analyses, and forecast future trends using AI-enhanced tools. • Empower VRIFY to allocate resources more effectively, enhance campaign outcomes, and maintain a competitive edge in the market. • Implement robust AI-driven data governance practices to ensure the accuracy and integrity of all marketing data.
Requirements
• Experience: 4-6 years in marketing analytics, data analysis, or a related field, focusing on Enterprise B2B or AI-driven platforms. • Skills: Expertise in data analysis tools and platforms (e.g., Google Analytics, Tableau, SQL, R, Python) with a strong emphasis on AI integration. • Proficiency in building and maintaining AI-enhanced marketing dashboards that provide predictive analytics and actionable insights. • Experience developing and applying AI-powered predictive models to forecast outcomes and optimize strategies. • Strong understanding of marketing metrics and KPIs, with the ability to interpret and present AI-driven insights to technical and non-technical stakeholders. • Collaborative approach, with experience working cross-functionally to drive AI-augmented marketing strategies. • Education: Bachelor’s degree in Marketing, Data Science, Statistics, Economics, or a related field. Advanced degrees or certifications in data analytics, marketing analytics, or AI-related disciplines are highly valued.
Benefits
• A comprehensive benefits package, including health, dental, vision, and more, designed to support your overall well-being.
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