Senior Demand Generation Manager

2 days ago

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Waratek

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Application Security • Secure Java Containers • Runtime Application Self Protection • Java Security • Cyber Security

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Description

• We’re looking for a demand generation manager to help us build the foundation for how our marketing team drives the sales pipeline. • Critical for the role will be planning, executing, and optimizing digital marketing campaigns that focus on measurable results and return on investment (ROI). • You’ll work closely with sales and marketing teammates, and will report to the CMO. • This role is an individual role with the potential to build out a team in 2026. • Defining objectives • Setting goals and key performance indicators (KPIs) • Building strategy • Choosing channels and ensuring tracking and attribution are set up correctly • Campaign execution • Overseeing campaigns across various channels, including search engine marketing, email marketing, display, and retargeting • Campaign optimization • Tracking performance metrics and optimizing campaigns to maximize performance • Trend monitoring • Keeping up with industry best practices and monitoring emerging trends and technologies • Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI • Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more • Develop ABM campaigns to reach strategic accounts • Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting • Optimize our online experience from paid ads, to the website, to lead capture

Requirements

• 3+ years of experience with B2B demand generation • Experience in Cyber Security, plus for Application Security background • Track record of hitting aggressive pipeline targets and generating revenue • Deep understanding of ABM strategies and tactics • Expertise with a variety of marketing tools including: HubSpot, Metadata, Google Analytics, and Google Adwords • Experience running campaigns across multiple channels including SEM, display, email, social, and web • Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize. • Self-starter; you spot opportunities to make things better and take ownership over them • Track record of collaborating across teams. You can effectively partner with sales, operations, designers, and marketers