Associate Director - Trade and Consumer Strategy
September 27
Description
• Wattpad WEBTOON Studios brings together technology, a diverse new generation of creators, and passionate global fandoms to create data-backed, audience-driven TV shows, films, and books. • Leveraging incredible stories and insights from WEBTOON and Wattpad’s combined audience of more than 166 million people, Wattpad WEBTOON Studios has pioneered a bold, global, fan-first approach to entertainment. • Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. • Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. • You might actually be the right person or you may be a good fit for a number of other openings we currently have. • We are looking for a strategic, passionate, and hands-on Associate Director, Trade + Consumer Strategy to oversee the marketing and publicity efforts for Wattpad WEBTOON Studios’ Global Publishing division for a one-year maternity leave contract. • Reporting to the SVP, Head of Global Publishing, you will work primarily on our direct publishing imprints, consulting as needed on our licensed publishing initiatives. • You will manage cross-functional channel-focused initiatives, developing strategies that will make Wattpad WEBTOON Book Group titles bestsellers and our writers the talk of the publishing world. • You will also partner with Corporate Communications to ensure that whenever possible, Studios stories include book-focused information in larger PR hits. • This is a high-impact role where you will play a key role in shaping the Wattpad WEBTOON Studios’ Publishing business.
Requirements
• 8+ years experience in publishing publicity and marketing, ideally with graphic novel and US market expertise • Marketing and publicity strategies that are backed by strong results - you’ve helped differentiate titles in a crowded market, leading to more sales and positive profile for authors • Passionate about publishing, stories, authors, and you love breaking out the next big writer • Engaged and curious; you love talking to authors, press, and partners about publishing • Stellar communication skills: you can write and present in a way that is clear, compelling, and creative • Love new and traditional media and are interested in the latest trends in book marketing • Excited by the bigger picture and opportunities for authors to break out beyond the publishing space • Highly motivated self-starter with strong project management skills, a sense of urgency, and ability to balance competing priorities and projects simultaneously
Benefits
• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals • Health benefits, including vision and dental! • RRSP Contributions (Canada), 401K Contributions (USA) • Generous vacation and Parental Leave Top-up • Corporate discount for gym memberships for you and your family • Winter break shutdown and a whole lot more!
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