Senior Paid Search Leader

October 31

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Webprofits

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digital marketing • digital consulting • digital strategy • marketing strategy • marketing

51 - 200

Description

• Are you a hands-on senior paid search leader that has experience in running high-performance ecommerce and leadgen campaigns on the Google network? If so, this role might be for you. • Webprofits is a leading DTC + ecommerce marketing agency specialising in helping brands drive growth through sophisticated digital growth frameworks. • We are looking for a senior paid search leader to lead paid search for a portfolio of DTC and ecommerce brands we work with. • In this role you will be leading all communications with the client, executing on the paid search strategy and working with a cross-functional team of Webprofits experts to hit the clients' ultimate revenue and profitability goals. • Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. • We use Slack, Notion, Asana and Google Apps for all of our communications and are flexible on the hours you work as long as you attend the regular, collaborative meetings. • Want to go to the gym in the middle of the day and work later in the evening? That's fine. • Need to pick up your kids from school and spend some time with them and then make it up at night? That's fine too. • We offer flexibility and autonomy if you're great at what you do and are highly communicative about your schedule. • This is a great opportunity for someone who has a passion for rankings websites at the top of Google and wants to take their skills and expertise to the next level. • Simply put, you need to LOVE the work and be great at it.

Requirements

• The successful candidate will be able to demonstrate passion and proven experience with: • Scaling ecommerce revenue through PMax, Search Ads and YouTube Ads / Shorts • Generating a high-volume of leads for DTC brands across multiple industries • Building high-converting landing pages for leadgen campaigns • In this role you will also be required to execute on the following: • Develop paid search strategies that are profitable and scalable across various industries • Setup, launch and manage paid search campaigns on Google and Bing • Write, wireframe and brief landing pages for leadgen campaigns • Run AB testing campaigns for high-volume campaigns • Create funnel based strategies to drive greater performance • Prepare performance analysis reports and make recommendations to adjust and improve strategy performance • Read and articulate performance data for internal and client-facing reporting • Conduct meticulous consumer research that orientate GTM strategies • Share your knowledge and experience with the greater Webprofits team • Innovate and stay ahead of the latest tactics in scaling paid search

Benefits

• Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 18-year history at the frontlines of digital marketing. • Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal. • Webprofits is a remote-first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well. • Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.