Growth Marketing Director

August 29

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Willowtree, LLC

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Description

β€’ Adobe Growth Director serves as a senior-level expert on MarTech projects leveraging the Adobe ecosystem β€’ Provides oversight, coaching, and strategic guidance to multiple client teams β€’ Manages multiple projects and teams by providing strategic direction, marketing expertise, and in-platform execution

Requirements

β€’ Experience with several relevant platforms within the Adobe Experience Platform ecosystem: Adobe Real-time CDP, Adobe Campaign, Adobe Marketo Engage, Adobe Analytics, Adobe Journey Optimizer, Customer Journey Analytics β€’ Advanced knowledge of various digital marketing tools and channels, including analytics, attribution, ad serving, CDPs, push/SMS/in-app, email marketing, social media β€’ Developed and led multi-phase projects with various client partners across industries β€’ Talent management experience including hiring, performance management, and leadership development for diverse teams β€’ An excellent writer with phenomenal communication and storytelling skills β€’ Expertise with data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, testing & optimization, etc. β€’ Demonstrated success in planning and deploying integrated digital marketing or communications campaigns to drive acquisition, increase retention, and improve customer lifetime value (CLV) β€’ Ability to travel onsite to our office locations and clients (estimated 3-5 business days per quarter)

Benefits

β€’ Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums) β€’ Life & Disability Insurance β€’ 401K matching β€’ Flexible paid time off & paid company holidays β€’ Parental Leave β€’ Employee Share Purchase Plan β€’ Employee Assistance Program (EAP) β€’ And more!

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