Campaign Operations Manager

December 6

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Description

• Coordinate the end-to-end execution of strategic marketing campaigns, including email building, segmentation, list processing, landing page creation, Salesforce and Marketo campaign creation, and reporting. • Collaborate with internal stakeholders to understand campaign objectives, target audience, messaging, and creative assets. • Set up campaign workflows, schedules, and automation processes to ensure timely and accurate delivery of marketing materials. • Manage marketing data including segmentation, list management, and database hygiene to ensure data integrity and compliance. • Monitor campaign performance metrics, track KPIs, and generate actionable insights to optimize campaign effectiveness and ROI. • Conduct A/B testing and experimentation to refine campaign strategies and improve conversion rates. • Develop and maintain documentation, training materials, and knowledge resources to support onboarding and enablement of team members.

Requirements

• 5+ years of experience in campaign operations, marketing automation, or similar roles. • Proficient in Marketo and Salesforce • Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment. • Excellent communicator and collaborator with the ability to work effectively across teams and influence stakeholders at all levels.

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