Product Marketing Manager (ARG)

July 10

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WM Partners, LP

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WM Partners is a middle-market private equity firm specializing in buyout investments in the health and wellness sector.

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Description

• Function as the internal SME for all aspects of our product initiatives and offerings, deeply understanding their unique features, benefits, and customer impact. • Manage a broad line of supplements that extend across a range of health and wellness categories and that are sold through healthcare practitioner, retail, e-commerce and direct channels. • Develop and execute a comprehensive product portfolio strategy that aligns with the company’s overall vision and business goals. • Identify category priorities and develop and execute product portfolio strategies within the key categories. Monitor and report on product line performance. • Craft compelling product positioning and messaging that effectively conveys our unique value proposition for existing products and new product launches. • Proactively manage product marketing activities to achieve sales goals and ensure our products stay competitive in the marketplace. Develop and refine assets to support the sales team. • Manage and/or collaborate on all activities related to product management and product marketing including pricing, packaging, promotion, merchandising, communications, education, sales materials and more. • Use data-driven insights to develop and maintain the product marketing calendar, omni-channel promotions plans and to manage product life cycles, including innovation, renovation, optimization and rationalization. Analyze omni-channel sales data, syndicated data, market research, customer feedback and inventory reports. • Stay informed about industry trends, competitor products and customer preferences to develop and implement insights that inform product development and improve product marketing. • Work cross-functionally to align and ensure successful initiatives and outcomes • Inform ARG B2B and B2C marketing efforts with respect to product focus and promotions. • Participate in the development of annual marketing and content calendars, as well as ongoing updates. • Ensure product content and messaging is optimized across all communications, including ARG website, Amazon product pages and sales materials. • Assist with integration of new corporate branding and product packaging.

Requirements

• Bachelor’s degree required; MBA preferred • 4+ years of product marketing experience across the Consumer-Packaged Goods (CPG) industry, with a preference for Health & Wellness, Vitamins and Supplements, or OTC Pharmaceutical industry • Omni-channel marketing experience; healthcare practitioner channel experience preferred • Data-driven mindset with experience in leveraging insights to drive decision-making • Excellent communication skills and the ability to articulate complex concepts clearly and persuasively in written content • Experience working on product lines with a high number of SKUs • Experience with P&Ls, budgeting, forecasting and business reporting • Experience commercializing and launching new products • Strong analytical skills with the ability to interpret data and make data-driven decisions • Experience writing packaging and other marketing copy highly desired • Experience working within regulatory requirements • Strong analytics with a track record of data-based decision making; experience working with large data sets and syndicated data • Strong Excel skills, familiarity with Project Management platforms (asana, trello, etc.), marketing automation and CRM • Ability to work collaboratively in a fast-paced, ambiguous, cross-functional team environment

Benefits

• 100% paid medical + dental and vision plans • Generous paid time off • 401(k) match • Company-paid disability and life insurance • Free products!