UX/UI Designer - CRO

October 31

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outsourcing • employment • marketplaces • e-commerce • freelancing

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💰 Series C on 2024-02

Description

• We are seeking a UX/UI Designer with a strong balance of user experience (UX) and conversion rate optimization (CRO) skills to help launch a new coffee syrup brand in the United States. • The ideal candidate will be responsible for creating a unique brand voice and designing a high-converting Shopify-based e-commerce site. • This role requires a strategic thinker who can merge branding, user experience, and retail appeal to build a distinctive, high-impact online presence. • Develop and implement a unique brand voice for a new coffee syrup brand. • Design a high-converting e-commerce site using Shopify, focusing on creating seamless user experiences. • Apply UX/UI principles to design intuitive and user-friendly interfaces that enhance the online shopping experience. • Ensure the design is visually appealing and aligns with the brand’s identity, targeting both online consumers and retail buyers. • Use design thinking principles to innovate and solve problems in a creative, user-centered way. • Optimize the site’s performance for conversion, focusing on best UX practices over A/B testing methodologies. • Collaborate with cross-functional teams to align the design with business goals and market needs. • Conduct user research and competitor analysis to continuously improve the brand experience.

Requirements

• Proven experience in UX/UI design with a focus on conversion rate optimization (CRO). • Strong background in e-commerce design using Shopify. • Previous experience in the CPG (Consumer Packaged Goods) sector, particularly in food and beverage. • Familiarity with the American market and CPG projects. • Solid understanding of design thinking frameworks and ability to apply them effectively. • Ability to create visually appealing designs that meet both consumer-facing and retail-facing goals. • Experience working without A/B testing, leveraging UX/UI best practices to optimize conversion rates. • Experience designing for CPG brands or launching food and beverage products. • Knowledge of Shopify's customization capabilities and ability to integrate third-party tools for better performance. • Strong collaboration and communication skills, able to work effectively with teams across design, development, and marketing.