Digital Marketing Manager

March 18

🚗 Michigan – Remote

Although this job is listed in Michigan, this company may be open to hiring remote in other states.

💵 $72k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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WorkForce Software

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WorkForce Software is a leading provider of enterprise-grade workforce management solutions, serving industries such as manufacturing, healthcare, retail, public sector, and more. The company offers comprehensive software for time and attendance, scheduling, absence management, task management, labor forecasting, and data capture, enhancing employee experience and operational efficiency. Their solutions integrate seamlessly with major HCM suite vendors, supporting global compliance and optimized scheduling. WorkForce Software is recognized for its robust capabilities that allow organizations to comply with unique pay and work rules, automate workflows, and improve employee engagement and financial visibility.

workforce management software • workforce management • time and attendance • time and attendance software • employee scheduling

501 - 1000 employees

🏢 Enterprise

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2019-06

📋 Description

• Support all outbound communications with prospects, customers and partners using Pardot, and Impartner. • Support of marketing systems such as Pardot, Demandbase, and Go-to-Webinar and Impartner. • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in reaching the target audience required to achieve account goals • Collaborate with Global, Regional, Customer and Partner Marketers to build, execute and report on highly segmented multi-channel campaigns. • Work directly with Global, Regional, Customer and Partner Marketers to build, execute and report on segmented multi-channel campaigns through Pardot and Demandbase. • Ability to multi-task in a high-volume and fast-paced environment without sacrificing attention to detail. • Bring a data informed approach with a focus on continuous process optimization and change management • Assist with other Marketing Operations duties as needed

🎯 Requirements

• 4+ years in marketing automation or marketing operations roles • Hands-on experience with Marketing Automation Platforms, such as Pardot, Marketo, Eloqua • Salesforce experience developing reports and dashboards as well as supporting Integration with other marketing systems such as Demandbase, Outreach, and Go-to-Webinar. • Experience with Salesforce, Pardot, Demandbase, and Impartner. • Experience with audience targeting, segmentation, and list acquisition to build prospect lists for demand generation and retention campaigns. • Curious learner that is capable of learning other marketing operations systems and the ability to adapt quickly to new tools such as HG Insights, Feedotter and Folloze. • Experience with HTML and WordPress is a plus • Attention to detail and discipline to follow established policies and processes. • Deadline-driven, organized, and able to adapt to the rapid business and organizational demands that result from a high-growth environment and the ability to work effectively in project management tools, such as Asana. • A self-starter who is confident working on multiple programs that require end-to-end thinking, cross-functional collaboration, and attention to detail when executing marketing systems and processes.

🏖️ Benefits

• Medical • Dental • Vision • Life Insurance • Matched Retirement Savings • Wellness Program • Short and Long Term Disability • Charitable Contribution Match • Holidays • Personal Days & Vacation • Paid Volunteer Time Off • and more.