Manager - Product Marketing

August 26

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WorkForce Software

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workforce management software • workforce management • time and attendance • time and attendance software • employee scheduling

501 - 1000

💰 Private Equity Round on 2019-06

Description

• Understand product offerings, our competitive differentiation and translate features / functionality into business value • Use data to help inform the GTM decision making and marketing strategy for the products, services and customer segments you own, ensuring we reach our yearly booking and customer retention goals. • Act as a market SME helping to maintain a thought leadership position for the products, services and customer segments you own in the key industries in which we operate • Inform the strategy for reaching potential buyers by defining the most effective marketing tactics including events, media outlets, and influencers • Ensure consistent messaging and branding across all WorkForce resources • Identify opportunities to develop new resources, refine messaging and launch new campaigns that drive business growth • Support vertical go-to-market initiatives with industry-specific resources and messaging • Understand the competitive landscape and maintain competitive battlecards with up-to-date competitive differentiation and industry news • Represent the voice of the customer and provide customer and market insights to the sales, customer success, product management, and marketing teams through our Customer Advisory Board and Regional User Groups • Develop compelling and easy to understand resources for sales and presales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheets • Develop compelling external product content including data sheets and customer case studies, website content, blogs, eBooks, webinars, solution guides, product launches, etc.

Requirements

• 5+ years of experience in B2B product or content marketing for SaaS software • Experience of the WFM, HCM or Payroll B2B SaaS software market is desirable • Extensive experience in the development of creative content, product positioning, sales tools, customer case studies and competitive insights • Excellent communication, presentation, and organizational skills • Deep understanding of the enterprise software buyers' journey • Track record of success measuring, testing, and improving the effectiveness of product messaging and sales tools at each level of the funnel • Strong leadership qualities with the ability to coach, develop and motivate

Benefits

• Unlimited PTO • Flexible Hours / Work from Home Policy • 401k with Company Match • Performance Bonus • Career Development and Training – Be the CEO of your career! • Company paid LinkedIn Learning subscription. • Diversity, Equity, and Inclusion Initiatives including committees such as: Women for Inclusion, Age: Unity Beyond Years, Racial Equality/Discrimination, Mental and Physical Ability, WorkForce Pride Network, Global Perspectives, Band of Veterans • Health and Wellness / Gym Reimbursement • Full Comprehensive Health Benefit Package • Parental Leave • Community Outreach Programs and Charitable Support