Demand Generation Marketing Manager

2 days ago

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On-demand, multichannel contact center outsourcing. Solutions to manage fluctuating sales and customer service needs.

Contact Center Solutions • Customer Sales and Service • Outsourced Call Center • Business Process Outsourcing • BPO Operations

51 - 200

Description

• The Demand Generation Marketing Manager will lead integrated marketing strategy execution. • Develop and execute marketing programs including inbound and account-based marketing. • Own cross-departmental relationships with the sales team. • Analyze data from various sources to evaluate campaign impacts. • Create a content distribution strategy across paid, owned, and earned channels.

Requirements

• Must be a US citizen or permanent resident to be considered for full-time employment • Detail-Oriented and Highly Organized: Ability to manage multiple projects, maintain a high level of accuracy, and ensure all tasks are completed on time. • Strong Communication and Leadership Skills: Able to effectively communicate across teams and leadership, while coaching junior team members for growth and performance improvement. • Proactive and Adaptable: Flexible and quick to pivot in response to evolving priorities, market conditions, or campaign needs. • Strategic and Data-Driven: Creative thinker with the ability to balance big-picture planning and the use of data to drive decisions. Experience with data analysis and generating actionable insights. • Goal-Oriented: Able to stay focused on key performance metrics and contribute to company revenue goals through effective demand generation strategies. • Project Management Skills: Deadline-driven with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment. • Industry Knowledge: Stay current with marketing trends, technologies, and best practices, particularly in demand generation, marketing automation, and customer acquisition strategies in contact center outsourcing. • Expertise in Segmentation, Personalization, and A/B Testing: Extensive experience designing and executing tests and personalized campaigns to improve conversion rates and audience engagement. • Excellent Written and Verbal Communication: Ability to develop compelling messaging and content for various channels and audiences, with attention to detail and creativity. • Independent Worker: Self-motivated with the ability to work autonomously while also collaborating effectively with cross-functional teams. • Technical Skills: Proficiency in: HubSpot, 6Sense, LinkedIn Sales Navigator, ZoomInfo, and Monday.com for marketing automation, CRM, and project management. • Experience using Canva for visual content creation and Geofenced Ads, Google Ads, and GA4 for paid media management and tracking. • Familiarity with Gen-AI tools like Jasper and ChatGPT for content generation and optimization.

Benefits

• Annual merit increases • Choices for health, dental, vision, life, disability and supplemental insurance plans and a 401(k) with company match. • Generous paid time off, holidays, and volunteerism time. • An amazing company culture and all the benefits of fully remote work. • Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Short Term & Long Term Disability • Work From Home Option