Workiva
Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.
Government Reporting • Internal Controls • Section 16 • SEDAR Reporting • SOX
Product Marketing Director - Competitive Intelligence
April 16
🇺🇸 United States – Remote
💵 $154k - $250k / year
⏰ Full Time
🔴 Lead
🎯 Chief Marketing Officer (CMO)
🦅 H1B Visa Sponsor
Workiva
Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.
Government Reporting • Internal Controls • Section 16 • SEDAR Reporting • SOX
📋 Description
• Direct a sophisticated competitive intelligence program • Equip sales teams with effective strategies to counter competitor positioning • Monitor, analyze, and respond to market announcements and misinformation • Create and deliver compelling, evidence-based enablement materials • Oversee the Win/Loss program, integrating internal and external data sources • Analyze current and potential target markets • Build and maintain an internal intelligence-sharing network • Provide strategic guidance to sales and sales engineering teams • Develop impactful competitive messaging • Collaborate with marketing, product, and field teams • Represent Workiva at industry forums and conferences • Engage with clients and partners to influence decisions
🎯 Requirements
• Minimum Qualifications • Bachelor’s Degree in marketing or related field • 10+ years of experience in product marketing, competitive intelligence, or related fields • Experience in the B2B technology and/or SaaS industry • Preferred Qualifications • Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics • Exceptional communication skills with the ability to engage and influence stakeholders at all levels • Proven ability to drive complex programs with strong leadership and cross-functional collaboration • Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools • Demonstrated success in collaborating and influencing cross-functional leadership teams • Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making • Expertise in competitive intelligence platforms, CRM, and analytics tools
🏖️ Benefits
• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package
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