Director of Marketing

November 13

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Workleap

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Technology • Human • SaaS • Employee experience • Digital workplace

201 - 500

💰 Private Equity Round on 2023-06

Description

• Reporting to the VP of Marketing, the Director of Marketing role is crafted for a strategic, results-driven leader ready to elevate and execute a high-impact marketing strategy for ShareGate by Workleap, a leading Microsoft 365 migration and governance solution. • Collaborating with a dynamic, cross-functional team of specialists in product marketing, growth, brand, and community, you’ll lead efforts to align strategies, maximize revenue growth, and enhance the impact of our solutions. • Your role will be pivotal in unlocking the full potential of our product suite and achieving new levels of success in the Microsoft 365 ecosystem. • Develop and drive a comprehensive marketing strategy that aligns with our growth objectives, driving ShareGate’s brand awareness, demand generation, and community engagement. • Work closely with leaders across growth, product, and executive teams to co-create an integrated marketing strategy that aligns with company objectives. • Drive alignment and consistency in go-to-market initiatives through effective communication and strategic planning, ensuring all efforts contribute to ShareGate’s overall success. • Establish and report on key performance indicators (KPIs) for marketing initiatives, measuring success and refining strategies to maximize impact.

Requirements

• Experience: You bring 8-12 years in marketing leadership roles, ideally as a well-rounded marketing generalist with specialized strengths that set you apart—perhaps you even have the breadth of a GM. Your experience spans multiple facets of marketing, with a strong foundation in growth or product marketing. A background in IT Cloud or a related industry is a valuable asset. • Challenger Mindset: Brings a strategic, growth-focused approach to scaling an established brand and driving its continued success. Experience driving revenue growth past $100 million is a valuable asset. • Entrepreneurial & Resourceful: Self-starter with an entrepreneurial drive and strong business acumen, this person is highly resourceful, finding creative solutions and moving initiatives forward with an integrated team. • Community Builder: Expertise in community engagement and brand-building, able to foster strong connections within the IT Cloud industry. • Demand-Driven: Skilled in devising and executing multi-channel demand generation strategies that contribute directly to growth objectives. • Data-Driven: Adept at analyzing metrics and adjusting strategies to optimize performance, with a commitment to achieving tangible results.