Workleap
Workleap is a comprehensive employee experience platform designed to enhance human resources operations and improve employee engagement. The company offers a suite of products, including Officevibe for engagement surveys and feedback, Pingboard for interactive organizational charts and directories, performance management tools, a Learning Management System (LMS), and solutions for onboarding and career progression. With a focus on tackling the challenges of hybrid, remote, and distributed work environments, Workleap integrates seamlessly with existing HR and productivity tools, helping HR teams worldwide create better employee experiences and drive performance.
Technology • Human • SaaS • Employee experience • Digital workplace
Head of Demand Generation
March 6
Workleap
Workleap is a comprehensive employee experience platform designed to enhance human resources operations and improve employee engagement. The company offers a suite of products, including Officevibe for engagement surveys and feedback, Pingboard for interactive organizational charts and directories, performance management tools, a Learning Management System (LMS), and solutions for onboarding and career progression. With a focus on tackling the challenges of hybrid, remote, and distributed work environments, Workleap integrates seamlessly with existing HR and productivity tools, helping HR teams worldwide create better employee experiences and drive performance.
Technology • Human • SaaS • Employee experience • Digital workplace
📋 Description
• We’re looking for a Head of Demand Generation to lead Paid, SEO, and experimental channels—driving a data-driven, AI-enhanced, and high-velocity growth strategy. • This is a dream role for a demand gen leader—you’ll scale a high-performing growth engine (Paid + SEO) while having the resources, budget, and autonomy to explore and scale new growth channels. • You won’t just optimize; you’ll have room to build, test, and expand demand generation at scale. • If you thrive in high-velocity testing, have a deep understanding of digital growth channels, and love combining AI, creativity, and data-driven decision-making, this role is for you.
🎯 Requirements
• SEO & SEM Mastery → Strong track record of scaling paid and organic growth in B2B SaaS. • Paid Media & Multi-Channel Growth → Deep experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms. • AI & Data-Driven Marketing → Ability to collaborate with GTM Engineering to integrate AI for audience targeting, creative automation, and predictive demand gen. • High-Velocity Experimentation → Skilled in testing new channels, launching structured sprints, and optimizing campaigns at scale. • Leadership & Team Management → Experience leading demand gen teams, agencies, and cross-functional collaboration. • Experience in niche advertising (paid podcasts, newsletters, influencer marketing, Reddit organic growth). • Familiarity with CRO and landing page optimization best practices.
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