Growth Marketing Manager - Organic, German-speaking
September 17
Description
• Welcome to our Marketing Department, the creative engine driving our SaaS organization's growth. • In this role, you will be responsible for pushing the organic reach of WorkMotion’s brand image and growing our brand awareness. • You will also be tasked with developing and implementing a comprehensive strategy for our content marketing and social media channels. • Be the main driver behind our organic traffic generation and create engagement between potential prospects and our brand. • Develop and implement strategies to manage and enhance WorkMotion's brand image across all social media channels (primarily LinkedIn, but also Facebook, Instagram, and others). • Oversee the management and growth of WorkMotion’s social media channels by developing and implementing creative and highly engaging social media content. • Support WorkMotion thought leaders with new ideas to grow their reach and audience. • Monitor and analyze social media trends to stay ahead and adapt strategies accordingly. • Utilize SEO optimization techniques and tools to enhance visibility and reach of content. • Come up with new initiatives to grow our organic reach and measure their success through data analysis.
Requirements
• Bachelor's degree in Business, Marketing, Communications, or a related field • 3-5 years of experience in a similar marketing role with a strong focus on organic marketing strategies • Background in B2B marketing with a successful track record of increasing organic traffic • Native-level proficiency in German and business proficiency in English • Excellent written and verbal communication skills in German and English • Ability to produce your own content (particularly in German) and to work effectively with our English speaking content manager • Strong understanding of social media platforms (Highest priority: LinkedIn, medium priority: Facebook, Instagram, Reddit) and best practices for each • Creative thinker with the ability to generate and implement innovative marketing ideas • Experience on what’s driving engagement in a B2B audience • Data-driven mindset with the ability to integrate data into decision-making processes • Proficiency in using CRM systems and marketing automation tools to manage processes efficiently • Highly motivated and able to work independently with minimal supervision
Benefits
• As a remote and distributed team, you can do your best work from anywhere you are the happiest • Social Insurance as per country regulations • Trust-based work – organise your own schedule. We want to celebrate results, not hours spent working • WorkFlex - easily workation from your dream destination* • Well-Being Day - a dedicated day off to disconnect and recharge • Subsidised gym membership subscription • Training and development and mental health allowance • Opportunities to get to know some of your colleagues at our offices • Regular virtual events and annual team meetups
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