Social Media and Marketing Assistant (Content Creation & Intensive Email Marketing experience/background)
July 21
Description
• Create and schedule social media content using Vista Social. • Develop a monthly content calendar and seek approval before scheduling posts. • Manage email newsletters through Mailchimp. • Create and execute campaigns based on monthly promotions. • Develop drip campaigns using Calendly and Mailchimp to engage potential clients. • Segment clients based on consultations booked and tailor drip campaigns accordingly. • Establish a sales pipeline for leads within our legal case management software. • Implement follow-up procedures and organize lead engagement activities. • Use Canva to design marketing collateral such as booklets, flyers, and presentations. • Ensure marketing materials are updated in accordance with relevant legal changes. • Edit existing videos to create shorter promotional clips for marketing purposes. • Assist in the creation of new video content, including light editing and repurposing. • Conduct research on industry awards, speaking engagements, writing opportunities, and podcast guest appearances. • Provide recommendations for participation in relevant events and opportunities.
Requirements
• Prior experience in social media management, email marketing, and content creation. • Proficiency in tools such as Vista Social, Mailchimp, Canva, and video editing software. • Strong organizational skills and ability to prioritize tasks effectively. • Excellent written and verbal communication skills. • Detail-oriented with a proactive approach to problem-solving. • Ability to work independently and collaboratively in a fast-paced environment. • Comfortable with working on a camera and sharing screen setup all throughout the shift.
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