Director, Brand Marketing
3 days ago
Description
• The Director, Brand Marketing will be responsible for defining, developing, and executing Wpromote’s overall brand positioning and strategy. • Drive the agency’s differentiated story in the market, value proposition, and messaging. • Conduct market research and collaborate with business unit leaders to define unique positioning. • Combine creative thinking and strategy to bring Wpromote to life through integrated brand campaigns. • Report to the VP, Content & Communications based in Los Angeles • Support a strong work-life balance through our policies and benefits.
Requirements
• 5-7+ years of experience in B2B brand marketing or a similar role, with a focus on digital marketing and brand strategy • Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or equivalent experience preferred) • Proven track record of developing brand narratives and positioning and executing successful brand campaigns that drive awareness, engagement, and growth • Experience leading collaboration with leadership to build specific go-to-market positioning • Exceptional communication and storytelling skills, including strong writing abilities and a deep understanding of visual narrative • Strong understanding of digital marketing channels, including social media, content marketing, SEO, and paid media • Experience in managing and mentoring a team of marketing professionals • Analytical mindset with the ability to leverage data and insights to make informed decisions • Creative thinking and comfort working in a fast-paced, dynamic environment
Benefits
• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!
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