Director, Brand Marketing

October 22

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Caraway Home

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11 - 50

💰 $35M Series A on 2022-09

Description

• Develop & Execute Brand Strategies: Create comprehensive, insights-driven strategies including campaign roadmaps, content calendars, PR plans, and social media initiatives to drive brand awareness, customer engagement, and business growth. • Craft messaging that reflects Caraway’s mission, values, and market positioning to foster emotional connections with customers. • Oversee Multi-Channel Campaigns: Lead brand and evergreen marketing campaigns across channels, including digital, social, PR, and events, collaborating closely with internal teams to ensure consistency and cohesive storytelling. • Brand Content Strategy: Partner with Creative, Product, and Growth teams to develop innovative content and creative assets that highlight Caraway’s products and values, including quarterly/seasonal campaigns, and customer appreciation programs. • Lead PR & Storytelling: Manage PR strategy in collaboration with our agency partner(s) to deliver compelling narratives that drive media coverage and brand buzz. • Customer-Centric Community Building: Develop programs and initiatives to engage with and celebrate Caraway customers through loyalty initiatives, social media, and gifting that elevate the brand experience. • Cross-Functional Collaboration: Partner with Product, Growth, and Retail teams to ensure a consistent brand voice across all customer touchpoints, including retail partnerships and digital channels. • Align brand strategies with go-to-market strategies, revenue objectives, and retailer goals. • Measurement & Reporting: Define KPIs and leverage performance data to inform brand strategy and execution. Collaborate with Social and Growth to interpret results and optimize brand-led efforts, ensuring alignment with objectives and refining marketing initiatives based on insights. • Analyze Market & Customer Insights: Conduct in-depth market research to uncover consumer behaviors, emerging trends, and market opportunities, using these insights to inform brand strategy, creative campaigns, and content development. • Drive Social Strategy: Direct the organic Social team to develop compelling, repeatable content series and grow Caraway’s presence and key metrics across social platforms. • Ensure brand messaging aligns with Caraway’s goals to support growth & engagement targets. • Brand Events & Partnerships: Partner and collaborate on the execution of brand-related events, sponsorships, and evergreen partnerships, aligning them with Caraway’s brand pillars and strategy. • Team Leadership & Development: Lead, mentor, and inspire a team of marketers, developing and supporting your team’s skills and career growth and fostering a collaborative environment that emphasizes creativity, innovation, and growth.

Requirements

• 10+ years of direct brand marketing, content strategy, or related marketing experience • Experience within the consumer goods industry or a consumer-facing brand strongly preferred • Strong leadership skills; ability to inspire and motivate cross-functional teams • Strong emotional intelligence and ability to lead through influence across diverse teams • Passion for brand storytelling and creativity with messaging that resonates with target audiences • Strategic thinker with a data-driven approach to decision-making • Deep understanding of consumer behavior and market trends in home, lifestyle, and non-toxic products • Proven experience in developing and executing PR strategies, events, and multi-channel campaigns. • Resourceful, proactive, and able to thrive in a fast-paced, dynamic environment • Interest in home goods, design, and sustainability, aligning with Caraway’s brand mission • Proficient with Google Suite (Docs, Sheets, and Slides) and comfortable developing and presenting to large groups, including executive management, either in person or over Google Meet • Excellent written and verbal communication skills to effectively build consensus across teams • Bachelor’s Degree in Marketing, Communications, or related field, preferred

Benefits

• Health, dental, and vision offerings for you and your dependents • Equity for full time employees • Unlimited PTO • 11+ paid holidays • 3 months Parental leave • Fully Remote Company • Company-sponsored monthly wellness stipend • Company-sponsored monthly coworking stipend • Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options • 401(k) plan • High quality home and kitchen product + swag, F&F discounts