Director - Paid Media Strategy

April 9

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Wpromote

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Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

Paid Search & Media • Creative Services • SEO • Earned Social • Content Marketing

201 - 500 employees

Founded 2001

📋 Description

• As a Director of Media Strategy, you will serve as a key strategy lead within the agency, partnering with clients to address their business objectives through thoughtful integrated marketing strategy. • You will set the strategic vision across paid media channels, inclusive of media mix, audience strategy, creative strategy and measurement, working closely with channel teams to bring the strategy to life and with Client Services to build and maintain strong client relationships. • This role is dynamic and combines extreme ownership and autonomous decision-making, client-facing, boardroom presence, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are continuing to grow. • At Wpromote, we believe that great work is only possible with great people. • Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. • As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. • The total compensation package for this role will include benefits (listed above) and an annual performance bonus. • This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.

🎯 Requirements

• 6-8 years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic) • Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives • Experience leading cross-channel client engagements with minimal oversight • Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement • Experience working with analytics teams on granular program tracking and performance dashboard creation • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly • Effective time management and project management skills • Bachelor’s degree in marketing, Communications, or related field

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!