Senior Manager - Demand Generation

June 15

Apply Now

Receive Emails with Similar Jobs

Wrapbook

WebsiteLinkedInAll Job Openings

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure.

51 - 200

💰 $100M Series B on 2021-11

Description

• Manage overall Demand Gen strategy, working cross functionally with stake holders and team members • Learn the deep inner workings of buying units at film and television production companies, working with PMM as an input and output on buyer personas • Work with the Sales team to identify and tier the top accounts, keeping the target account list updated with progress as well as new opportunities • Create account plans for specific accounts, groups of accounts, and the individuals in their core buying units • Ideate and execute on innovative campaigns to engage with accounts, mainly at a 1:1 and 1:few level – while providing guidance and feedback to your Demand Gen team for ongoing 1:many campaigns • Develop metrics to measure the performance of ABM efforts across accounts, and present them on an ongoing cadence • Triage accounts as opportunities increase, prioritizing the best use of individualized approach vs broader tactics on a case-by-case basis

Requirements

• 7+ years experience in Demand Gen marketing strategy for SaaS companies • 3+ years experience people management experience • Deep knowledge of best practices across multiple channels: email, paid, ABM, video, etc. • Experience with Salesforce campaign management at an account level • Experience with Marketo or similar marketing automation software • Experience partnering with lead gen teams on acquisition / awareness programs, with an understanding of content strategy for upmarket audiences • Proven track record of improving win rates and time to close via DG campaigns • Crisp metrics tracking and presentation skills

Benefits

• Unlimited Paid Time Off • Work from anywhere in Canada and USA • Health and Dental benefits • Up to $1500 towards IT set up for your home • Up to 2% matching RRSP / 401K • Learning and Development opportunities • Up to $50 USD/ $66.50 CAD towards Internet/Cell phone service