User Marketing Manager

September 25

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Direct Metal Laser Sintering (DMLS) • CNC Machining • Production Manufacturing • Rapid Prototyping • 3D Printing

1001 - 5000

💰 $75M Series E on 2020-09

Description

• Create, optimize, and evolve marketing strategies to grow user traffic and evaluation sessions on Thomasnet • Identify the target audience and assess outreach strategies and channels • Identify appropriate media channels for target audience and work closely with cross-functional teams to develop a budget, execute campaigns,measure results, and make recommendations • Develop campaigns to get first-time user to visit the site and retain previous users to make Thomasnet their go-to platform for sourcing • Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI • Achieve campaign objectives/KPIs and develop strategic plan to deliver • Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal buyer experience • Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do

Requirements

• 7+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting • BA/BS degree with a strong academic record • Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents),Looker • Proficiency in advertising platforms (Google, Facebook, Linkedin) • Experience executing customer marketing plans in a digital marketplace • Experience working cross-functionally with operations, sales, product and services teams • Excellent communication, writing and presentation skills, with high attention to detail • Demonstrated ability to define/undertake work assignments with minimal supervision • Data/ROI driven and not afraid to own their own revenue related KPIs • History of teamwork and willingness to roll up one’s sleeves to get the job done • Solid experience in project management skills, with ability to organize and prioritize • Experience with creating user flows and managing customer experience through different channels of communication • Experience identifying customer success stories and execution of campaigns to promote them • A willingness to think creatively, test frequently and learn from failures