Director, Head of Media

November 13, 2024

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Yahoo

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Yahoo is a global technology company that serves as a trusted guide for millions of users worldwide. It offers a wide range of iconic products that help people achieve their goals online. Yahoo provides comprehensive advertising solutions through Yahoo Advertising, delivering omnichannel solutions and data-driven results for advertisers. Its various brands, including TechCrunch, Autoblog, and Engadget, provide content and experiences to audiences. Additionally, Yahoo continues to innovate in the fields of search, email, and more, aiming to connect people with the information and tools they need. Yahoo also highlights the importance of diversity and partnership in its corporate culture.

innovation • internet • technology • advertising • media

10,000+ employees

Founded 1994

📱 Media

💰 $4.8M Series B on 1995-11

📋 Description

• Define and execute the editorial strategy for Hong Kong market, aligning with global content goals while adapting to local market trends, customer preferences, and industry needs. • Oversee editorial calendar planning, content creation, and distribution across multiple platforms, including websites, apps, social media, and syndication partnerships. • Guide the editorial team in producing search-optimized videos, articles, and multimedia content for Yahoo and its social platforms. • Ensure all content maintains the brand voice, is consistent, and adheres to the company's style guide, while tailoring the tone to the local market as needed. • Collaborate closely with Taiwan and global content teams, regional marketing, product teams, and local stakeholders to align on content initiatives and drive integrated campaigns. • Use data insights and feedback to understand audience preferences, improve content effectiveness, and optimize engagement metrics. • Monitor market trends, competitor content strategy, and industry developments to identify opportunities for new content ideas, formats, and audience engagement strategies.

🎯 Requirements

• 10+ years of experience in media managing roles, preferably within online media, news outlets, e-commerce, publishing with a track record of content leadership at a national level. • Excellent writing, editing, and storytelling skills, with a keen eye for detail and the ability to craft content that resonates with the target audience. • Deep understanding of Hong Kong’s media landscape, cultural nuances, and audience preferences with the ability to understand the building blocks of strong content and apply those principles across multiple platforms. • Ability to set a vision, prioritize tasks, and make data-driven decisions to meet editorial goals. • Familiarity with digital content management systems, analytics tools, and social media platforms, and audience development best practices. • Sound experience in managing media budgets, analyzing performance metrics, and providing actionable insights for optimization. • Proven track record of successful media campaigns, demonstrating the ability to drive results and achieve business objectives. • Excellent interpersonal and communication skills to collaborate with diverse teams and stakeholders across the organization. • Able to work in a fast-paced, dynamic environment and adjust strategies based on feedback and changing business needs. • Strong leadership and team management experience, with a collaborative approach to working across functions.