Senior Marketing Scientist

March 17

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $96.7k - $125.2k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Yum! Center for Global Franchise Excellence

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Yum! Center for Global Franchise Excellence is a subsidiary of Yum! Brands, focused on partnering with franchise operators to build globally recognized restaurant brands like KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill. The center aims to drive innovative growth and maintain high standards of operational excellence across a network of over 60,000 restaurants in more than 155 countries and territories.

Franchise Education and Online Education

2 - 10 employees

🤝 B2B

📋 Description

• Analyze media, sales, customer, pricing and other analytics data, draw conclusions and identify trends with actionable recommendations to help Yum! it’s Brands & Franchisees, and external Fortune 100 companies with data-driven decision making. • Understand and use the Kvantum’s propreitary tool to mobilize data, run models and review results. • Based on understanding of how media is executed realistically, optimize advertising budgets to ensure campaigns stay within allocated spending and achieve target objectives. • Drive thought leadership, stay updated with new media, technology in the martech space, and optimize efforts towards business KPIs through experimentation and analysis. • Conduct initial data, menu and brand analysis to determine optimal variables for marketing mix models. • Ensure high-quality deliverables to drive client satisfaction and retention, support media planning with predictive models and optimization scenarios, and manage multiple clients to ensure high satisfaction and revenue growth. • Communicate complex information clearly, effectively, and persuasively, working closely with clients to build strong relationships and ensure alignment on goals. • Manage projects, oversee implementation of recommendations, and provide ongoing support and guidance to clients. • Most importantly, deliver powerful brand stories using model outcomes!

🎯 Requirements

• Bachelor’s or Master’s degree in Marketing, Marketing Communications, Economics, Business Analytics, Business Management, or a related field. • 8+ years experience in media planning, consulting or business analytics (sales, marketing, customer, pricing) with a proven track record of client management. • The ability to analyze data, identify trends, and draw meaningful conclusions. • The ability to identify and resolve complex issues creatively and effectively. • Strong written and verbal communication skills, including the ability to present information clearly and persuasively. • The ability to build rapport with clients, manage relationships, and work effectively in a team environment. • Exceptional client management skills and the ability to manage multiple clients across time zones and verticals. • Strong problem-solving abilities and a collaborative mindset. • Excellent presentation and data visualization skills. • The ability to plan, organize, and execute projects effectively.

🏖️ Benefits

• 4 weeks of vacation PLUS holidays • 5 sick days • 2 paid volunteer days • 401k matching • Medical, dental, vision • Life insurance • Half day Fridays • Generous parental leave