Part-time Digital Advertising and Content Designer

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Zaelab

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Competitive Site Benchmarking • Customer Experience Design • Feature Prioritization • Solutions Architecture • Platform Delivery

51 - 200 employees

🤝 B2B

🛍️ eCommerce

☁️ SaaS

💰 $250k Seed Round on 2013-12

Description

• As a Part-time Digital Advertising & Content Designer, you will create compelling static, video, and GIF ads for paid media campaigns. • You will also design UGC-style content that blends seamlessly with native platform aesthetics, focusing on direct-response outcomes. • Collaborating with the Paid Media Manager, you will ensure every piece of creative is aligned with campaign goals, resonates with target audiences, and drives performance (primarily on-site purchases). • Your Responsibilities • Design high-quality static, video, and GIF creatives for Meta, Google Display, TikTok, Pinterest, and email campaigns. • Develop UGC-style content designed to look authentic and platform-native, optimized for direct-response objectives. • Ensure designs adhere to platform specifications and brand guidelines. • Work closely with the Paid Media Manager to align creative with performance data and campaign strategies. • Ideate and experiment with new creative approaches to improve key performance metrics. • Stay current on platform-specific trends and design best practices.

Requirements

• 1–3 years of experience in graphic design, with a focus on digital advertising or content creation. • Proven experience designing for direct-to-consumer (DTC) brands, with an understanding of performance-driven marketing. • Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and/or other design tools. • Experience creating video and GIF content for platforms like TikTok, Pinterest, and Meta. • Familiarity with UGC-style content creation and a strong sense of platform-native aesthetics. • Direct-response marketing mindset with an ability to craft content that drives conversions. • Freelance or agency experience is a plus. • Strong portfolio showcasing direct-response creative across various platforms.