Associate Director - Brand and Content Marketing

February 19

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🐎 Kentucky – Remote

Although this job is listed in Kentucky, this company may be open to hiring remote in other states.

💵 $149.3k - $186.6k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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ZEISS Group

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ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023).

Optics • Optoelectronics and Precision Mechanics • Binoculars • Microscopy • Eyeglass Lenses

10,000+ employees

📋 Description

• Conceptualizes and implements downstream marketing programs • Leads, directs and manages a staff of marketing professionals • Partners closely with the Product Marketing team • Develops and Drives Strategy, including messaging and positioning • Conducts training on ZEISS brand strategies • Leads B2B and B2C PR and outreach activities • Supports the development and execution of a communications plan • Collaborates with Senior Leadership • Defines, prioritizes and executes customer-centric marketing strategies • Participates on cross-functional projects • Interacts with key customers and prospects • Sets and executes on overall business objectives • Manages a network of agencies to support initiatives • Provides marketing skills and expertise • Ensures consistency and best practices are adopted • Regularly conducts market research and customer surveys • Follows safety standards and reports any safety concerns

🎯 Requirements

• Minimum of 10 years of progressive marketing experience • Demonstrated experience with leading/managing a team of direct reports • Proven ability to manage a changing workload in a dynamic deadline-driven environment • Demonstrated ability to lead team of high performers • Evidence of strong conceptual thinking and innovation • Experience with BTB and BTC activities • Proven ability to lead group of creative, independent and strong-willed individuals • Ability to collaborate with colleagues across various business groups and geographies • Ability to analyze and guide sound business decisions based on research data • Experienced in planning and budgeting process including financial business cases • Outstanding presentation skills • Ability to provide strong & dynamic leadership when faced with ambiguity • Ability to interface effectively with executive management • Excellent negotiating, influencing, consensus-building and conflict-resolution skills • Strong team player who is comfortable nurturing and supporting the development of his team members • Expert knowledge about working in a complex environment • Proven track record in project management

🏖️ Benefits

• Medical plans • Retirement savings plan • Paid time off