Digital Experiences Manager

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Zendesk

WebsiteLinkedInAll Job Openings

Help Desks • Customer Support • SaaS • Customer Community • Customer Service

5001 - 10000

💰 Grant on 2019-09

Description

• Help design and execute Zendesk’s global digital event strategy, ensuring alignment with overall marketing and brand objectives. • Stay up-to-date on industry trends to innovate and differentiate our event offerings. • Manage the setup and production of digital events from planning through execution, including webinars, virtual conferences, and interactive online sessions. • Coordinate with cross-functional teams to ensure seamless delivery and exceptional attendee experiences. • Serve as the program manager for key digital events, including establishing timelines, managing budgets, tracking progress, and identifying potential risks. • Work closely with internal stakeholders to align on objectives, content, and target audiences. • Analyze performance data and key metrics to assess the impact of digital events and drive continuous improvement. • Develop insights and recommendations to optimize engagement, reach, and ROI. • Design and implement strategies to foster attendee engagement and interactivity before, during, and after digital events. • Leverage feedback and data to refine and enhance engagement tactics. • Collaborate with marketing, product, customer success, and sales teams to ensure digital events support Zendesk’s business goals. • Partner with creative teams to align event content and visuals with Zendesk’s brand identity. • Establish KPIs for digital events and create comprehensive reports on event outcomes. • Present key findings and actionable insights to leadership to inform strategic decisions.

Requirements

• 8+ years in digital event production, program management, or digital marketing within a fast-paced, global organization. • Demonstrated success in producing large-scale virtual events and managing end-to-end digital experiences. • Familiarity with digital event platforms and engagement tools such as On24, Splash, Cvent, Bizzabo or Stova. • BigMarker experience is strongly preferred. • Strong strategic thinking and planning skills, with an ability to align digital event efforts with broader marketing and business objectives. • Quick to problem solve and ability to swiftly address any potential live disruptions on digital livestreams and broadcasts. • Proficiency in using analytics tools to assess event performance and make data-informed decisions. • Experience with metrics tracking and reporting for digital events. • Proven experience managing complex, cross-functional projects. • Excellent organizational and multitasking abilities. • Exceptional written and verbal communication skills. • Ability to engage and influence stakeholders at all levels. • Ability to work effectively with internal teams, partners, and vendors.