Digital Marketing Specialist
December 2
Description
• Digital Marketing Specialist role at Zendesk requires hands-on expertise in digital campaign execution, including paid social, content syndication, and programmatic display media. • Focus on using data to drive decisions and generate demand. • Strong analytical skills, attention to detail, project management, and communication are essential for success. • Conduct thorough quality assurance (QA) checks on ads, lead generation forms, and landing pages.
Requirements
• Minimum 1-3 years of experience in data-driven digital marketing or performance marketing; B2B SaaS experience is a plus. • Strong analytical skills with a focus on using data and metrics to inform decision-making. • Excellent verbal and written communication skills to convey complex ideas and translate data trends into actionable insights. • Strong project management abilities, with the capacity to juggle multiple priorities in a dynamic environment. • Proficiency in Excel/Google Sheets, including Pivot tables, VLOOKUP, and SUMIF. • Bachelor’s degree in marketing, business, or related field (or equivalent experience). • Quick learner with adaptability to new tools and technologies. • Experience in digital advertising, specifically in trafficking and tracking, is a plus .
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