Marketing Manager - Public Sector

October 31

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Help Desks • Customer Support • SaaS • Customer Community • Customer Service

5001 - 10000

💰 Grant on 2019-09

Description

• The Public Sector Marketing Manager will be responsible for the strategic development and implementation of Federal and State & Local marketing campaigns. • Campaigns would be executed across digital and non-digital channels including events, email, webinars, email, content syndication, and paid social. • Work cross-functionally with various stakeholders to develop and execute demand and lead generation campaigns utilizing a variety of tactics. • Partner with sales, partner marketing, product marketing, creative, and marketing operations to ensure successful execution of plans. • Collaborate with public sector sales team to create an events strategy rooted in data/analytics. • Collaborate with public sector sales team to create messaging strategies that can be customized and personalized for sales outreach. • Develop clear, compelling content to support campaign interaction points.

Requirements

• 5+ years of experience running omni-channel marketing campaigns. • Software space preferred. • Experience marketing to the US public sector. • Both state + local and federal experience are preferred. • Demonstrated proficiency with digital and offline marketing tactics including, but not limited to events, email, paid social, website, SEO, and content syndication. • Experience writing and creating campaign assets. • Excellent written and verbal communication skills. • Excellent project management skills. • Can work independently with minimal supervision. • Proven ability to drive goals. • Experience developing and optimizing marketing programs. • Experience managing projects to ensure timely execution. • Experience managing budget, including allocation and optimization. • Up to date with the latest digital marketing trends, marketing operations tools and best practices. • Excellent communication, presentation, & project management skills. • ABM and partner experience a plus.

Benefits

• This position may also be eligible for bonus, benefits, or related incentives.