Acquisition Marketing Manager

June 22

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ZOE

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We’re on a mission to improve the lives of millions.

health • technology • biology • Mobile App Development • Software Engineering

51 - 200

Description

• Oversee all of our paid media activity, developing an effective strategy grounded in insight and data, that plays a key role in ZOE helping millions of people improve their health • Establish the creative strategy and feedback loop so we learn over time, working closely with our Brand team, in-house Creative team and external creators • Work closely with our major publisher partners to optimize campaigns, targeting, and landing page strategies • Work with our Data Science and Analytics team to ensure we track, measure and report on what matters, driving data-led decision making in day to day optimisation decisions, OKR setting and longer term strategy • Test new campaigns and new channels with a strong focus on sustainable growth, moving quickly to adjust our approach based on results • Share success and learnings with the wider team and company

Requirements

• 2-3 years of working in a similar role • Braze experience • Experience working with US based consumers and companies would be considered a bonus • Experience working with Email, Chat, App and SMS campaigns at scale • Experience working niche customer segments in a health or science capacity • DTC Subscription experience is ideal; some form of digital marketing a must • 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups • Strong understanding of email marketing best practices with email CRM experience • Strong copywriting skills and you’ll receive some training on this ongoing too! • Analytical with strong understanding of A/B testing • Understanding of customer communication best practices and compliance • Highly organized with excellent project management skills • Excellent written and verbal communication skills • You’re a great collaborator: People love working with you

Benefits

• Regular team events • Opportunities for career growth • Competitive salary • Flexible working hours