Marketing Specialist

18 hours ago

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Zoftify — Travel Software Development

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Travel technology • Travel tech • Travel • Transportation • Digital transformation

11 - 50

Description

• Responsible for generating inbound leads and potential clients through various channels • Designing and implementing various inbound strategies to source new leads • Developing personalized content and offerings for target accounts with Account Based Marketing • Managing and improving our website, zoftify.com • Working closely with copywriters, SEO experts, and illustrators to create content • Managing social media networks and posting schedule • Maintaining presence on directories (e.g., Clutch) • Managing paid ads campaigns (Google Ads, LinkedIn Ads) • Launching new marketing channels (podcasts, conferences)

Requirements

• At least 1 year of marketing experience at a service agency (e.g., software, marketing, PR) • At least 3 years of general marketing experience • Good knowledge of GA4 and Looker Studio • Knowledge of industry-specific social networks like LinkedIn, Dribbble and directories (e.g., Clutch) • A track record of successfully generating leads for IT companies through marketing • Strong communication skills • Fluency in English

Benefits

• Competitive salary depending on experience and skills • 100% remote work, so you can work from wherever you want • Flexible working hours • A day off on your birthday • Days off for national holidays • Paid vacations and company-wide days off • Health days • Skills development • Performance reviews • Bonuses and KPIs • A friendly team with a great spirit